playful invention company | pico cricket website
www.picocricket.com

The Playful Invention Company (PICO) partnered with MIT to create a mini computer, called a Cricket, that can make things spin, light up and play music. We designed the packaging materials and a web site that had tween girl appeal without excluding boys. The original photography not only demonstrates how to use the Cricket, but is also fun and engaging. The colors and design elements give the Cricket a familiar feel and help connect it to the craft projects.