20th Century Fox and Walden Media asked us to promote the family film "Because of Winn-Dixie." The site's friendly and humorous design, featuring a map of the town, provided the structure for tweens (8-12 y.o.'s) to meet the characters and to learn more about the movie. The site also provided activities which encouraged kids to attend the movie with friends. It was the #1 family film on its opening weekend.
