lego | builders of tomorrow campaign

360 Public Relations needed a logo, advertisements and a web site to reflect the excitement and imagination of their client, The LEGO Group. We created a 2-page ad that showcases a child's play with LEGO bricks in a unique way - the boys' imaginative play literally brings their LEGO world to life. The bright colors capture the spirit of LEGO and the copy highlights the endless possibilities found within a LEGO brick. A series of three 1/3-page ads followed, each highlighting a contest winner. Big Blue Dot also designed LEGO wristbands for the campaign to help with the New Orleans rebuilding efforts. Children donated their LEGO bricks to children in New Orleans, and, in return, received a LEGO wristband.