turnstile entertainment |
baby roadtrip packaging redesign

Our challenge was to design a logo and packaging for an infant-targeted line of DVDs to stand out in an ever-crowded marketplace. The result was packaging that appealed equally to parents and their babies. The puffy, parent-friendly typography conveys comfort and softness while the car character invites both parents and infants to come on an exciting journey. Big Blue Dot created original illustrations depicting various outdoor scenes and developed a packaging system that can be carried through multiple titles.