tbs the disaster area

TBS' challenge to Big Blue Dot was to package an afternoon block of kids' programming that runs cartoon classics like Scooby Doo, The Jetsons, Garfield & Friends and Bugs Bunny. The IDs, Menus and Promos in The Disaster Area incorporated a deadpan narrator with slices of cheese, bowling pins, and other junk you might find in a kid's room. Disaster Area yellow police tape served as the logo and was used with reckless abandon to reinforce the identity of this new kids block. TBS planned the campaign to last only one season, but it was so successful that kids cried out for more. The result was a lasting, risk-taking brand that spun from TV into toys, backpacks and network events.