ytv | book of weird

While once Number One in the market, this Canadian kid network came to us with droopy ratings and a fading presence in the minds of kids. Our solution was to give the network a new identity that said YTV is the "Weird Channel." We defined weird as "it either has to make you chuckle or make you go, 'huh?'" In short, weird is good. In less than three months, the network's ratings went from a 9 share to a 17 share.