feld entertainment |
ringing bros. and barnum and bailey circus

The Ringling Bros. and Barnum & Bailey Circus has been entertaining audiences for more than 130 years. But as the 20th Century came to a close, "The Greatest Show on Earth" was only one of dozens of entertainment possibilities a child had to choose from. So we came up with a strategy and identity which would show today's kids that the circus has "never-before-seen" acts from year
to year.

To reinforce the idea that every year brings a new show, we designed a unique look for each year's edition. Big Blue Dot created the advertising campaigns for the 131st, 132nd and 133rd Circuses. At the same time, we updated the historic "Greatest Show on Earth" identity by putting a kid-friendly spin on the old blue globe, modernizing the type and dimensionalizing the logo.