united media | arthur style guide

United Media asked Big Blue Dot to update PBS' Arthur style guide to reflect the brand's new look. The result is a guide that is slimmer and easier to use, while demonstrating the rules of the brand in a whimsical and energetic way. The guide includes elements necessary to give licensees branding and style boundaries, legal information, inspirational ideas, and a host of creative tools and examples to expand the Arthur brand.